Google’s August 2023 Core Update: Does it Affect your website’s ranking?

Google’s August 2023 Core Update is a hot topic among SEO professionals and digital marketers. This update, like its predecessors, aims to refine search results and ensure users receive the most relevant and reliable information.

Overview of Google’s August 2023 Core Update

Google’s core updates are routine adjustments to the search engine’s algorithm, designed to improve the quality of search results. The August 2023 Core Update is no exception. While these updates aren’t intended to target specific sites or pages, they can cause fluctuations in page rankings.

The impact of these updates can be positive, negative, or neutral on a website’s search performance. A drop in performance post-update does not necessarily indicate an issue with the website. Rather, it could be due to adjustments made by the core update.

Google advises those who experience drops in rankings to focus on improving website quality instead of seeking technical fixes. The company also stresses that improvements are not guaranteed to aid in recovery and that no pages have a static or guaranteed position in Google’s search results.

Google’s August 2023 Core Update aimed to improve search results by refining the algorithm. It can have positive, negative, or neutral impacts on website rankings, and drops in rankings should be addressed by focusing on improving website quality rather than seeking technical fixes. It’s important to understand that Google’s updates prioritize high-quality, relevant content, and optimizing user experience and technical aspects can help websites perform better in search results.

Key takeaways:

  • The aim of Google’s core updates is to improve the quality of its algorithm and provide users with relevant and up-to-date search results.

  • These updates do not target specific websites or pages for penalties or de-indexing, but they can impact SERP rankings.

  • The effects of the update can be positive for high-quality websites that were previously overlooked, while some top-ranking sites may see a decline in rankings.

Understanding Google’s Core Updates

Google’s core updates are significant, broad changes to Google’s search engine algorithm and systems. They are designed to enhance the search experience for users, providing more relevant, useful, and trustworthy content. These updates typically occur several times a year and are confirmed by Google.

Explanation of how Google’s core updates work

Google’s core updates aim to improve how their systems assess content overall. The changes may cause some pages that were previously under-rewarded to do better in search results. It’s important to note that there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how Google’s systems assess content overall.

These updates can be likened to refreshing a list of the top 100 movies. Over time, new and wonderful movies come into existence and deserve inclusion. Similarly, some films might be reassessed and realize they deserve a higher place on the list than they had before. The same applies to web pages; those that offer the most valuable content will be rewarded in search results.

Understanding Google’s core updates is crucial for any digital marketer or website owner. It helps in creating content that is not only valuable but also aligns with Google’s mission of delivering helpful and reliable search results.

Impact of the August 2023 Core Update

Google’s August 2023 Core Update was a game-changer in the world of Search Engine Optimization (SEO). This update, like its predecessors, was designed to enhance the quality of search results, providing users with the most relevant and accurate information.

Discussion on the potential effects on search rankings and website traffic

The core update was not targeted at specific websites or pages. However, it did bring about changes in Search Engine Results Page (SERP) rankings. Some websites experienced a boost in their rankings, while others witnessed a drop. These fluctuations were not indicative of any violations or penalties but were a result of adjustments made by Google’s updated algorithm.

Websites that previously ranked low but offered high relevance to user queries were likely to see an improvement in their rankings. This, in turn, could lead to an increase in website traffic. On the other hand, some high-ranking sites may have experienced a decline in their SERP rankings and consequently, a potential drop in website traffic.

The core update aimed to reward high-quality, relevant content. Therefore, focusing on enhancing content relevance, quality, and authoritativeness became crucial for all websites post this update. The emphasis was on embodying Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principle in every piece of content created for the website.

Google’s August 2023 Core Update served as a reminder for SEOs to continually strive for quality and relevance in their content strategy.

Key Factors to Consider

Google’s August 2023 Core Update is a significant event in the SEO world. This update, like its predecessors, aims to enhance the quality of Google’s algorithm, ensuring users receive the most relevant, accurate, and up-to-date search results.

Important aspects to focus on during and after the update

  1. Monitor SERP Rankings: SEO professionals should keep a close eye on their Search Engine Results Page (SERP) rankings and total organic traffic during the rollout of this update.
  2. Don’t Panic: It’s essential to remember that core algorithm updates do not target specific websites or pages. If your website experiences changes in SERP rankings, it doesn’t necessarily indicate a problem.
  3. Focus on Quality Content: If your site experiences a drop in rankings, it may be due to other websites providing more relevant content. Concentrate on improving your content quality rather than worrying about technical issues.
  4. Patience is Key: The impact of Google’s core algorithm update unfolds over time. Businesses and SEO professionals should remain patient, focus on improving website quality, and avoid quick fixes.

Remember, Google’s ultimate aim is to provide users with the most relevant and high-quality information. Aligning with this goal will always serve you well in the long run.

User Experience and Page Experience Signals

In August 2023, Google introduced a significant update to its algorithm, focusing on user experience and page experience signals. This update was a strategic move by Google to reward sites that provide an optimal user experience.

How user experience and page experience signals play a role in the update

User experience (UX) and page experience are two crucial factors that Google’s algorithm now considers when ranking websites. UX refers to how users interact with a website, while page experience refers to how users perceive the overall feel of a website.

Google’s algorithm now prioritizes websites that load quickly, are mobile-friendly, secure (HTTPS), and do not feature intrusive ads. Websites that meet these criteria are likely to rank higher in search results.

Moreover, the update also introduced Core Web Vitals – a set of metrics used to measure the speed, responsiveness, and visual stability of a page. These vitals play an integral role in determining the overall page experience score.

In conclusion, SEOs need to pay close attention to both UX and page experience signals to ensure their websites rank favorably in Google’s search results.

Content Quality and Relevance

Google’s August 2023 Core Update has stirred the SEO community, emphasizing the need for high-quality and relevant content. This update is part of Google’s ongoing efforts to improve search results, ensuring users find the most accurate and helpful information.

The importance of high-quality and relevant content

High-quality content is no longer a luxury but a necessity. It’s not just about stuffing keywords into your content anymore. Google’s algorithm now prioritizes well-researched, original, and comprehensive content that provides value to users.

Relevance, on the other hand, is about ensuring your content matches what users are searching for. It’s about understanding your audience’s needs and delivering content that answers their queries effectively.

Google’s update may cause fluctuations in website rankings. However, it’s crucial to remember that a drop in rankings doesn’t necessarily indicate an issue with your website. Instead, it suggests that other sites may have improved their content quality or relevance.

In conclusion, SEO professionals should focus on enhancing their content quality and relevance to align with Google’s core update. This approach will not only improve their chances of ranking higher but also provide a better user experience.

Technical SEO Considerations

Search engine optimization (SEO) is a crucial aspect of any online business strategy. With the recent announcement of Google’s August 2023 core update, it’s essential to understand the technical aspects that can help your website perform better.

Technical aspects to optimize for better performance in the update

Site Speed: Google’s algorithm considers site speed as a ranking factor. Hence, it’s crucial to ensure your website loads quickly to provide a seamless user experience.

Mobile Optimization: With mobile-first indexing, Google ranks websites based on their mobile version. Therefore, ensure your site is mobile-friendly and responsive.

Structured Data: Structured data helps Google understand your content better, enabling it to appear more prominently in SERPs.

Secure Website: HTTPS is a lightweight ranking signal. A secure website not only protects users’ data but also boosts your site’s ranking.

User Experience: Google’s Core Web Vitals are a set of metrics that measure user experience. Ensure your website scores well on these metrics to improve its visibility in search results.

In conclusion, optimizing these technical aspects can help you navigate Google’s core updates better and ensure your website performs optimally in search results.

Strategies for Adapting to the Update

Google’s August 2023 Core Update has stirred the SEO community, making it crucial for businesses to adapt and mitigate potential impacts.

Tips and strategies for adapting to Google’s August 2023 Core Update

  1. Focus on Content Quality: Google’s updates prioritize high-quality, relevant content. Ensure your content is well-researched, accurate, and provides value to the reader.
  2. Embrace E-A-T Principles: Emphasize Expertise, Authoritativeness, and Trustworthiness (E-A-T) in your content. This includes demonstrating your expertise in your field and providing trustworthy and authoritative sources.
  3. Monitor Performance: Keep a close eye on your website’s performance metrics. Look out for any significant changes in traffic or rankings that might indicate how the update is affecting your site.
  4. Be Patient: Google’s updates can take a while to fully roll out, and their effects may not be immediately apparent. Don’t rush to make changes; instead, observe performance over time to make informed decisions.
  5. Optimize User Experience: Google values websites that offer a good user experience. Ensure your site is easy to navigate, loads quickly, and is mobile-friendly.

In summary, adapting to Google’s core updates requires a focus on quality content, E-E-A-T principles, performance monitoring, patience, and user experience optimization.


Google’s August 2023 Core Update is a significant event in the SEO landscape. This update is designed to improve search results, ensuring users get the most helpful and reliable results. It’s crucial to note that a drop in page performance post-update doesn’t necessarily indicate a problem with your website. Instead, it could be due to adjustments made by the core update.

Summary of key takeaways and final thoughts

1. Impact of Core Updates: A core update can affect a website’s search performance positively, negatively, or not at all. If there’s a decline in performance after an update, it doesn’t necessarily mean there’s an issue with your website.

2. Recovery from Core Updates: Google suggests focusing on improving website quality rather than looking for technical fixes if you see drops in rankings. It may take several months for pages to recover rankings lost due to a core update.

3. Constant Tweaking: Google is always tweaking its algorithms, releasing minor updates between broader core updates that can positively impact pages that have made changes.

4. Patience is Key: Businesses and SEO professionals should remain patient, focus on improving website quality, and avoid quick fixes as the impact of Google’s August 2023 core algorithm update unfolds.

Remember, in the world of SEO, change is the only constant. Staying informed and adaptable are keys to success.

FAQ (Frequently Asked Questions)

Understanding Google’s August 2023 Core Update can be quite a task. However, the following frequently asked questions should provide some clarity.

Common questions about Google’s August 2023 Core Update answered

What is the purpose of the core update? 

The core update aims to improve the quality of Google’s algorithm, ensuring users receive the most relevant, accurate, and up-to-date search results.

Does the update target specific websites or pages? 

No. Core algorithm updates do not target specific websites or pages. However, changes in SERP rankings may occur as a result of the update.

What happens if my site loses position rankings? 

A drop in position rankings does not indicate an issue or ranking problem with your site. Instead, it suggests that other sites may now be more relevant to user queries.

What should I focus on post-update? 

Focus on improving content relevance, quality, and authoritativeness. Embody the acronym E-E-A-T (experience, expertise, authoritativeness, trustworthiness) with every piece of content you create for your website.

How can I recover lost SERP rankings? 

Google suggests asking yourself a series of questions to help improve content quality and relevance. Remember, there’s nothing necessarily ‘wrong’ with pages that may see dips in performance after core updates.

Understanding these key points about Google’s August 2023 Core Update will help you navigate any changes and ensure your website continues to perform well in search results.

Andrew Lim
Andrew Lim

Javier is a graduate of the University of Dublin. He has been in the digital marketing space for over decade and has worked with E-commerce & digital space. He is currently in charge of blog editor at and is passionate about creating software review that create value for user.

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