Copywriters design content that tells consumers why they need to buy a product or service. Copywriting is one of the most in-demand jobs for English-speaking jobseekers in India right now.
In fact, according to the latest Job Market Trends report by Indeed, copywriting is currently the fifth-most-liked job in India. The demand for copywriters is on the rise because companies are looking for marketers and writers with exceptional writing skills and an understanding of their target audience.
That said, not all copywriters are paid equally. A widely cited salary survey from 2017 shows that copywriters earn anywhere between ₹26,000 and ₹3 lakh per year as base pay (or around $455 – $716 per month).
However, employers often ask for higher compensation so it’s best to research your market and work accordingly.
Copywriters are in demand in India, but their earning potential is dependent on the number of hours they put into their work. Copywriters who want to make a career out of copywriting can earn anywhere from ₹26,000 to ₹3 lakh per year as base pay (or around $455 – $716 per month).
However, employers often ask for higher compensation so it’s best to research your market and work accordingly.
Here’s how much a copywriter can expect to earn in India:
*₹65,000 ($1,130) gross salary *₹40,000 (~$660) commission *5% of gross sales *30 days vacation If you work 40 hours a week with no overtime and use the whole month off, your net salary would be somewhere between ₹6-₹8 lakh per year (₹2-₹3 lakh per month).
Copywriters in India generally earn a base salary of ₹30,000 to ₹3 lakh per year, although employers often ask for higher compensation so it’s best to research your market and work accordingly.
If you are passionate about a particular field of writing and want to work with a publisher or press agency, you might also be able to earn more.
For example, the median salary for the most common job titles in publishing is around ₹1 lakh per year.
Copywriters in India also have a lot of non-monetary benefits. For example, your job may come with health insurance and an office space.
In addition, copywriters can take advantage of the social aspect of work in India by joining the company’s team meeting or participating in onsite activities. You should also be prepared to work with deadlines because copywriting is all about time management.
The average deadline for a copywriter job is 30 days, but you should expect it to be much shorter than that if you choose this profession as your career path.
Finally, many employers will allow you to take vacations during your holidays so you can plan ahead for some downtime after a hectic year of work.
Copywriters perform a wide range of tasks, such as writing headlines, blog posts, advertisements, and more. Typically, the base pay for copywriters is on the lower side and it increases with experience.
A copywriter’s responsibilities are typically as follows:
- Researching the market and competitors
- Writing blog posts and press releases
- Creating ads
- Writing sales materials
- Managing social media accounts
- Helping businesses create content marketing strategies
One of the most unique aspects of copywriting is the opportunity for growth.
As a copywriter, you are likely to work with a variety of organizations and change your position within that organization as your career progresses.
This is often because many organizations are constantly looking for new talent and approaching their recruiting process from a global perspective.
You could also consider starting your own business or freelancing as a copywriter if you want to gain more control over how much money you make and where you spend your time.
Copywriting is a lucrative and in-demand job opportunity. However, as with any job market, you can expect to work hard for your money. Copywriters earn between ₹26,000 and ₹3 lakh per year as base pay (or around $455 – $716 per month) but are often asked for higher compensation.
