Surfer SEO Review: Does Improve Your Website Rankings?

In the world of SEO, having the right tools can make a significant difference in improving your website’s rankings. One such tool that has gained popularity is Surfer SEO. Its data-driven approach offers valuable insights and recommendations to optimize your content and boost your search engine rankings. This blog section will provide an overview of Surfer SEO and its key features.

My Experience Using Surfer SEO

Andrew Lim

As someone who values efficiency and precision, Surfer SEO has been a game-changer for my SEO optimization efforts. Its advanced yet user-friendly interface combined with its powerful SEO analysis tools make it a must-have for anyone serious about improving their website’s performance.

What I appreciate most about Surfer SEO is its ability to simplify complex data into actionable insights. It provides a complete picture of my website’s SEO performance, highlighting areas that need improvement and offering strategic suggestions based on competitive analysis. This has considerably streamlined my workflow, allowing me to focus on what matters most and achieve better conversion rates for my website.

Beyond that, the Content Audit tool is nothing short of amazing. It’s like having an SEO expert at my fingertips, guiding me on how to optimize my existing content for maximum results. The outcome? My articles are ranking faster than ever before – and that’s something you can’t put a price on!

The built-in content editor within Surfer is another huge plus. It’s user-friendly, effective, and has helped us jump straight onto the first page of SERPs with several new articles. In addition, the audit function is handy for grading old content and generating ideas for improvement.

However, no tool is perfect. While Surfer SEO excels in many areas, it could improve in others. For instance, the speed of data charging can occasionally slow down when conducting large-scale analyses. Also, its keyword research functionality could be more flexible, allowing users to modify the topic clusters it generates. Lastly, while Surfer SEO is a tool of great value, its cost may be a bit steep for small businesses or individual entrepreneurs.

In spite of these minor issues, the benefits of Surfer SEO far outweigh its drawbacks. It’s saving me hours and even days of work, making the task of creating content a breeze. If you’re looking to step up your SEO game and see tangible results, I wholeheartedly recommend Surfer SEO. It’s transformed my approach to SEO and I’m confident it can do the same for you.


  • User-friendly Interface: Surfer SEO offers an intuitive and user-friendly interface that makes navigating through its many features a breeze. This has made my SEO analysis and optimization tasks much more enjoyable and efficient.

  • Comprehensive SEO Analysis: The tool provides a comprehensive and advanced SEO analysis. It has helped me to understand my competition better and adapt my SEO strategy effectively.

  • In-depth Content Audit: The content audit tool is excellent. It has significantly enhanced my content optimization process, leading to faster ranking of my articles.

  • Effective SEO Optimization: I found the content editor within Surfer SEO to be superior compared to other products. It has greatly helped me in planning, writing, and optimizing new articles for better SERP rankings.

  • Time Saver: Surfer SEO is a massive time saver. It allows for the creation of ultra-optimized long-form content in minutes rather than hours or days.


  • Data Charging Speed: Occasionally, I encountered minor issues with the speed of data charging when conducting large analyses.

  • Steep Learning Curve: The learning curve can be initially steep, especially for those who are new to SEO.

  • Costly: The cost may be slightly high for small companies or individual entrepreneurs. Particularly, the basic plan could do with more credits or a lower price.

  • Limitations in Keyword Research Functionality: I found the keyword research functionality and its inability to modify topic clusters a bit restrictive. I had to use it in conjunction with an external keyword research tool.

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Overview of Surfer SEO

Surfer SEO is a comprehensive on-page optimization tool that helps you analyze and optimize your website’s content for better search engine rankings. It uses a unique approach called “Correlational on-page SEO” to correlate on-page elements with the success of top-ranking pages in the search engine results pages (SERPs). This approach allows Surfer SEO to provide data-driven recommendations and guidelines for optimizing your content.

One of Surfer SEO’s standout features is its content editor, which is designed to improve your on-page optimization. By analyzing the top-ranking pages for your target keyword, Surfer SEO provides recommendations for content length, keyword usage, formatting, and other important factors. It also offers keyword suggestions and shows how many times they should appear in your content.

Surfer SEO’s interface is user-friendly and intuitive, making it easy for both beginners and experienced SEO professionals to navigate. It also integrates with popular document editors like Google Docs and WordPress, allowing you to optimize your content directly within these platforms.

Overall, Surfer SEO is a powerful tool that can help you optimize your website’s content for better search engine rankings. Its data-driven approach and user-friendly interface make it a valuable asset in your SEO toolkit.

(Note: The above information is based on factual data and does not constitute a personal recommendation or endorsement of Surfer SEO.)

Surfer-Seo-Content Score
Surfer-Seo-Content Score

Content Editor

Surfer SEO’s Content Editor is a powerful tool that helps content writers optimize their articles for search engine rankings. With its intuitive interface and advanced features, it simplifies the process of creating high-quality, SEO-friendly content. Let’s take a closer look at some of the features of Surfer SEO’s Content Editor.

Features of Surfer SEO’s Content Editor

  • Keyword Input Suggestions: The Content Editor provides keyword suggestions based on your input, making it easy to find the perfect keyword to target. It also shows the difficulty and volume of each keyword, allowing you to make informed decisions.
  • Terms Assistant: The Terms Assistant helps optimize your content by providing suggestions on terms to use. It analyzes your content and suggests relevant keywords and phrases that can improve your content’s relevance and ranking.
  • Outline Builder: The Outline Builder generates a content-rich outline based on competitors’ content. It suggests headings, subheadings, and unique paragraphs to help you structure your article effectively.
  • Plagiarism Checker: The Plagiarism Checker allows you to check for duplicate content within your article. It compares your content with the content on search engine results pages (SERPs) to ensure your content is original and unique.
  • Version History: The Version History feature enables you to view and restore previous versions of your article. It’s useful for fixing mistakes or reverting to older versions.

How to optimize content using the Content Editor

To optimize your content using Surfer SEO’s Content Editor, follow these steps:

  1. Select your target keyword(s) based on your content plan and goals.
  2. Use the Keyword Input Suggestions feature to find additional keywords and phrases to include.
  3. Build your outline using the Outline Builder, ensuring you cover all the relevant topics and questions.
  4. Write your content, following the guidelines provided by the Content Editor. Use the Terms Assistant to optimize your content for specific terms and phrases.
  5. Use the Plagiarism Checker to ensure your content is original and unique.
  6. Review the content score provided by the Content Editor and make any necessary adjustments to improve it.
  7. Use the Version History feature to restore previous versions if needed.

By utilizing the features of Surfer SEO’s Content Editor, you can create well-optimized content that ranks higher in search engine results and attracts more organic traffic.

(Source: Surfer SEO)

Grow Flow

Surfer SEO’s Grow Flow AI tool is an all-in-one SEO growth management platform that provides personalized recommendations to maximize your SEO efforts. With its automated and low-effort tasks, Grow Flow helps you grow and optimize your domains to achieve the biggest SEO impact.

Overview of Surfer SEO’s Grow Flow AI tool

Grow Flow makes SEO tasks easier and more efficient. It offers features like keyword research, topic suggestions, content optimization, internal linking suggestions, and competitor backlink insights. By integrating with Google Search Console and Semrush, Grow Flow provides accurate data and insights for your website.

One of the standout features of Grow Flow is its ability to generate ready-to-rank content in minutes with the help of Surfer AI. This saves time and effort in researching, writing, and optimizing content for better ranking in search engine results pages (SERPs).

Benefits of using Grow Flow for internal linking and topic ideas

Grow Flow helps you take care of your internal linking strategy effortlessly. It suggests relevant internal links within your domain, improving visibility in search results and signaling topic relevance to search engines. By creating topical silos and linking relevant pages, you can establish your website’s authority in your niche.

Another benefit of Grow Flow is its ability to provide fresh content ideas and topic suggestions based on market trends. This helps you plan your content pipeline and maintain a consistent flow of high-quality articles. By optimizing your content for SEO, paying attention to formatting, structure, and relevant keywords, you can ensure that your content matches user search intent and satisfies search engines.

Overall, Surfer SEO’s Grow Flow AI tool is a valuable platform for content teams and website owners who want to enhance their SEO strategy and boost organic traffic. With its user-friendly interface and data-driven insights, Grow Flow simplifies the SEO process and empowers you to grow your website successfully.

Keyword Research

When it comes to improving your website’s visibility and ranking on search engines, conducting effective keyword research is essential. Surfer SEO offers a comprehensive suite of tools to help you with this process, including their powerful Keyword Research tool.

Surfer SEO’s Keyword Research tool

Surfer SEO’s Keyword Research tool is designed to make the keyword research process faster and more efficient. With this tool, you can easily find relevant keywords that will help you optimize your content and attract more organic traffic to your website.

Some key features of Surfer SEO’s Keyword Research tool include:

  1. Keyword suggestions: This tool provides you with a list of keyword ideas based on your input, allowing you to discover new keywords and phrases that your target audience may be searching for.
  2. Search volume and difficulty: Surfer SEO’s Keyword Research tool provides valuable insights into the search volume and difficulty of each keyword. This information helps you prioritize keywords that have a higher search volume and are easier to rank for.
  3. Topic clustering: The tool suggests related keywords and helps you create topic clusters, which are groups of interlinked web pages that cover a specific topic. This approach enhances your website’s topical authority and improves your chances of ranking higher in search results.
  4. Search intent analysis: Surfer SEO’s Keyword Research tool helps you understand the search intent behind each keyword. By aligning your content with the searcher’s intent, you can create more relevant and valuable content that addresses their needs.

How to conduct keyword research using Surfer SEO

Conducting keyword research with Surfer SEO is a straightforward process. Here’s a step-by-step guide:

  1. Input your main keyword: Start by entering your main keyword into Surfer SEO’s Keyword Research tool.
  2. Explore keyword suggestions: The tool will generate a list of keyword suggestions based on your main keyword. You can explore these suggestions to expand your keyword research and find new content ideas.
  3. Analyze search volume and difficulty: For each keyword, Surfer SEO provides insights into its monthly search volume and difficulty. This information helps you prioritize keywords based on their potential impact and feasibility.
  4. Create topic clusters: Identify related keywords and group them into topic clusters. This approach allows you to create comprehensive, well-structured content that covers a specific topic in-depth.
  5. Optimize your content: Use the insights gained from Surfer SEO’s Keyword Research tool to optimize your content for search engines. This includes incorporating relevant keywords and addressing the search intent behind each keyword.

By leveraging Surfer SEO’s Keyword Research tool, you can discover valuable keywords, optimize your content, and improve your website’s visibility and ranking on search engines. 

Keyword Surfer

Surfer SEO offers a free Google Chrome extension called Keyword Surfer. This extension provides valuable keyword insights directly within Google search results. It includes information such as search volume, cost per click, estimated traffic, and more. Whether you are a beginner or an expert, Keyword Surfer is a convenient tool for conducting comprehensive keyword research without leaving the search engine page.

Overview of Surfer SEO’s Chrome extension

The Keyword Surfer extension allows users to access 5+ data points without having to open multiple tabs or use multiple tools simultaneously. It provides accurate metrics, including search volume, cost per click, estimated traffic, and the word count of competitor pages. The extension also offers the option to create folders of keywords for easy organization and monitoring. Users can export these keyword folders as CSV files for future reference.

Benefits of using Keyword Surfer for keyword insights

With over 400,000 daily users, Keyword Surfer is widely used for its ability to streamline content research and creation. By providing data relevant to the audience’s location, Surfer helps validate content ideas and develop a full-blown content calendar within Google search. The extension utilizes a new system to collect search data, resulting in more accurate metrics. It is considered one of Surfer SEO’s most popular and useful tools for optimizing content and improving organic visibility in Search Engine Results Pages (SERPs).

Explore the benefits of using Surfer SEO’s Keyword Surfer extension in your keyword research and content creation process.

AI Outline Generator

Surfer SEO’s AI Outline Generator tool

Surfer SEO offers an AI Outline Generator tool that can help content marketers save time and optimize their content. This tool assists users in creating clear, concise, and fully-optimized content outlines. By using the AI Outline Generator, users can generate ideas for their outlines based on the guidelines and topics they provide. The tool provides a list of headers and AI-generated paragraphs filled with relevant keywords that users can easily add to their articles.

One of the key features of Surfer SEO’s AI Outline Generator is the ability to generate a content plan with unique paragraphs in just a few simple steps. This feature eliminates the need for manual brainstorming, research, and organizing ideas, making the writing process much more efficient. With the AI Outline Generator, content marketers can quickly gather relevant information, analyze it, and create a comprehensive content plan.

How to generate content outlines using Surfer SEO

To generate a content outline using Surfer SEO’s AI Outline Generator, users can follow these simple steps:

  1. Open Surfer’s Content Editor tool.
  2. Click on the “Brief” section next to “Guidelines” on the right-hand side of the screen.
  3. In this section, users will find a list of headers and AI-generated paragraphs.
  4. Review the headers and paragraphs and select the ones that are most relevant to the content they want to create.
  5. Add the selected headers and paragraphs to their articles.
  6. Users can also explore the “Topics and Questions” section at the bottom of the Brief section to generate more ideas and keep their writing flowing.

The AI Outline Generator tool from Surfer SEO allows content marketers to streamline their writing process by providing them with relevant and unique headers and paragraphs. By using this tool, content marketers can create well-structured and optimized content more efficiently, saving time and effort in the process.

Surfer SEO’s SEO Audit tool

Surfer SEO offers an impressive array of tools to help optimize your website and improve its search engine rankings. One of their standout features is the SEO Audit tool. This tool allows you to conduct a comprehensive analysis of your website, identifying areas for improvement and providing actionable insights to boost your SEO efforts.

With the SEO Audit tool, you can easily determine if your old content is still relevant and up-to-date. By crawling through your website, Surfer SEO’s Audit tool can assess the number of pages that link to the audited URL and report related pages that you should link to. Plus, you can get a precise list of actionable items based on what’s working best for your target keyword at the moment.

Benefits of conducting SEO audits with Surfer SEO

Conducting regular SEO audits using Surfer SEO can yield significant benefits for your website. Here are some of the advantages:

  1. Optimized content: Surfer SEO’s Audit tool identifies important terms that your content may be lacking, helping you fill those gaps and improve your rankings.
  2. Improved content structure: The Audit tool analyzes top-performing pages and offers suggestions to improve your content structure, such as content length, keyword density in headings, and avoiding keyword stuffing. This ensures a better user experience and higher search engine rankings.
  3. Accurate benchmarking: When comparing your website to competitors, Surfer SEO’s Audit tool allows you to select competitors with well-optimized content, ensuring more accurate and useful data for benchmarking.

By leveraging the power of Surfer SEO’s Audit tool, you can boost your website’s organic search traffic and enhance its overall performance in search engine rankings. Whether you’re an agency, a business owner, or a content creator, Surfer SEO provides the insights and data you need to make informed decisions and achieve SEO success. 

Pricing Plans For Surfer SEO

Surfer SEO offers affordable pricing plans that cater to businesses of all sizes. The pricing starts at $0/month for a free plan that provides limited features. For more advanced features and capabilities, the paid plans start at $59/month. These plans offer access to the full suite of tools and functionalities that Surfer SEO provides.

Here’s a breakdown of the pricing plans offered by Surfer SEO:

  1. Free Plan: This plan is suitable for users who want to explore the basic features of Surfer SEO. It offers limited access to the tools and functionality.
  2. Basic Plan: Starting at $59/month, the Basic Plan provides more comprehensive features, including on-page optimization, content editor, and SERP analysis. It is suitable for individual content creators and small businesses.
  3. Business Plan: Priced at $99/month, the Business Plan offers enhanced features such as API access, priority customer support, and advanced analytics. It is suitable for mid-sized businesses and agencies.
  4. Pro Plan: The Pro Plan is available at $199/month and is designed for larger businesses and agencies that require advanced features and functionality. It offers additional API credits, custom integrations, and priority support.

Final thoughts on Surfer SEO and its value for content optimization

Surfer SEO is a powerful tool that provides data-driven insights and recommendations to improve content rankings. With its content editor and on-page optimization tools, Surfer SEO helps users optimize their content for better search engine visibility.

The content editor feature allows users to create optimized content by analyzing top-ranking competitors in the SERPs. It provides recommendations for keyword usage, word count, and more, helping users create high-quality content that stands out.

Additionally, Surfer SEO’s SERP analysis tool provides valuable insights into competitor performance and keyword trends. It allows users to understand their competition better and strategize their content accordingly.

Overall, Surfer SEO is a valuable tool for content creators and SEO professionals looking to optimize their content and improve their search engine rankings. With its user-friendly interface, comprehensive features, and affordable pricing plans, Surfer SEO is definitely worth considering for content optimization needs.

Andrew Lim
Andrew Lim

Javier is a graduate of the University of Dublin. He has been in the digital marketing space for over decade and has worked with E-commerce & digital space. He is currently in charge of blog editor at and is passionate about creating software review that create value for user.

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