Writing a Blog Post That Ranks on Google Proven Strategies [In 2024]​

In the ever-growing digital landscape, having a blog post that ranks high on Google can be a game-changer for your brand or business. It not only increases your visibility but also drives targeted traffic to your website. So, how can you write a blog post that ranks on Google in 2023? Let’s find out.

Importance of ranking high on Google

Ranking high on Google has numerous benefits for your brand or business. Here are a few reasons why it’s important:

  1. Increased organic traffic: Appearing on the first page of Google’s search results can significantly boost the number of visitors to your website. Studies show that the first organic search result gets about 28.5% of clicks.
  2. Enhanced credibility and trust: When your website consistently ranks high on Google, it builds credibility and trust in the eyes of users. People tend to associate higher rankings with authority and quality content.
  3. Better conversions: Higher rankings lead to increased visibility and exposure for your brand, which ultimately translates into more conversions. Users are more likely to trust and engage with websites that appear at the top of search engine results pages (SERPs).
  4. Competitive advantage: Outranking your competitors can give you a significant competitive edge in your industry. Being at the top of search results positions you as a leader in your field.

By implementing effective SEO strategies, creating high-quality content, and optimizing your blog posts for keywords, you can improve your chances of ranking higher on Google and reaping these benefits.

In conclusion, ranking high on Google is crucial for online success. By understanding the importance of ranking and implementing the right strategies, you can create blog posts that not only resonate with your target audience but also attract organic traffic and drive business growth.

Provide Value to Readers

The key to writing a blog post that ranks high on Google is to provide value to your readers. This means creating highly informative and actionable content that solves their problems and answers their questions. When visitors leave your post satisfied, search engines will recognize it as a valuable resource and rank it higher.

Importance of creating highly informative and actionable content

Highly informative and actionable content is important for several reasons. Firstly, it establishes you as an authority in your niche, making your blog post more credible and trustworthy. Secondly, it encourages readers to spend more time on your page, reducing the bounce rate and signaling to search engines that your content is valuable. Lastly, it increases the likelihood of readers sharing your post, leading to more backlinks and improving your overall SEO ranking.

To create highly informative and actionable content, focus on providing practical tips, step-by-step guides, real-life examples, and relevant resources. Take the time to research your topic thoroughly and offer unique insights that aren’t readily available elsewhere. Delivering value through your content will not only improve your blog’s visibility on Google but also attract and retain a loyal audience.

Write for Humans, Not Robots

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When it comes to writing a blog post that ranks on Google in 2023, it’s important to remember to write for humans, not robots. Avoid keyword stuffing and focus on creating content that is valuable and engaging for your readers.

Avoid keyword stuffing and focus on creating content for readers

Keyword stuffing, or the excessive use of keywords in a blog post, is a thing of the past. Google’s algorithms have evolved to prioritize high-quality content that provides value to users. Instead of focusing solely on keywords, your goal should be to create content that answers your readers’ questions and provides them with valuable information.

Tips for writing content that is engaging and reader-friendly

To write a blog post that ranks on Google in 2023, consider these tips for creating engaging and reader-friendly content:

  • Use headings and subheadings to break up your content and make it easier to read
  • Write in a conversational tone to connect with your audience
  • Include relevant visuals, such as images or infographics, to enhance your content
  • Use bullet points or numbered lists to organize information
  • Incorporate internal and external links to provide additional resources and boost SEO

By focusing on creating high-quality content that is tailored to your target audience, you can increase the chances of your blog post ranking highly on Google and attracting organic traffic. Remember, writing for humans should always be your priority when it comes to SEO writing.

Choose Relevant and Less Competitive Topics

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When it comes to writing a blog post that ranks on Google in 2023, choosing the right topic is crucial. Focus on topics that are relevant to your audience and have good search volume but are not overly competitive. This increases your chances of ranking higher in search results.

Utilizing Google Search Suggestions to Find Popular Topics

To find popular topics, take advantage of Google’s search suggestions. When you start typing a search query, Google provides suggestions based on what people are searching for. These suggestions can give you valuable insights into trending topics or common questions that people have.

Identifying Less Crowded Search Result Pages for Better Ranking Opportunities

Another important aspect is to assess the competition for your chosen topic. Perform a search using the “intitle” operator to see how many pages have the exact keywords in the title. If the results show a large number of pages, it might be challenging to rank high. Instead, look for topics with fewer competing pages to increase your chances of ranking higher on less crowded search result pages.

By selecting relevant and less competitive topics using Google search suggestions and analyzing search result pages, you can optimize your blog posts for better ranking opportunities on Google in 2023.

Be First to the Party

To rank a blog post high on Google, it helps to be among the first to cover a trending topic. This doesn’t mean you can’t rank high for topics that have been covered before, but being early makes the job easier.

Benefits of being one of the first to cover a trending topic

When you’re among the first to write about a trending topic, you have several advantages. First, you have less competition as fewer articles have been published on the topic. This increases your chances of ranking high on search results. Second, you establish yourself as an authority and go-to resource on the subject, which can lead to more backlinks and shares. Finally, you have the opportunity to capture a larger audience as people are actively searching for information on the trending topic.

With these benefits in mind, it’s important to stay informed about emerging trends in your niche. Keep an eye on industry news, follow relevant influencers, and use tools like Google Trends to identify potential topics early on. By being one of the first to cover a trending topic, you can increase your chances of ranking #1 on Google and driving organic traffic to your blog.

Focus on Evergreen Content

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Why writing about timeless topics is important for long-term ranking

When it comes to ranking your blog posts on Google in 2023 and beyond, focusing on evergreen content is essential. Evergreen content refers to topics that have sustained interest over time and are not tied to specific trends or events. By creating content that remains relevant year after year, you increase your chances of ranking higher in search engine results pages (SERPs).

Why is this important? Here are a few reasons:

  • Consistent Search Traffic: Evergreen topics are searched for consistently, which means your content will continue to receive traffic over time.
  • Longevity: Unlike trend-focused content that quickly loses relevance, evergreen content remains valuable even years after its publication.
  • Repurposing Opportunities: Evergreen content can be easily repurposed into different formats, such as videos, infographics, or social media posts, maximizing its reach and visibility.

Examples of evergreen topics and their search volume

To give you an idea of the types of evergreen topics you can explore, here are a few examples with their corresponding search volume:

  • “Healthy recipes” – 100,000 average monthly searches
  • “Home organization tips” – 50,000 average monthly searches
  • “Beginner’s guide to photography” – 10,000 average monthly searches

By choosing evergreen topics that align with your niche and have sustained search interest, you can create valuable content that attracts organic traffic and helps improve your overall ranking on Google.

Remember to conduct keyword research and optimize your blog posts with relevant keywords to increase your chances of ranking higher in SERPs. And don’t forget to regularly update and refresh your evergreen content to keep it accurate and valuable for your audience.

Be Consistent with Your Niche

To rank your blog post on Google in 2023, it is important to be consistent with your niche. Writing about topics that are related to or at least relevant to your niche will increase your chances of ranking high on search engine results. Cover your niche thoroughly by writing a ton of useful blog posts about key topics in your niche. The more quality content you publish, the better the chances for some of those posts to rank high. Building domain authority takes time and consistency, so focus on providing valuable content within your niche.

Building domain authority through comprehensive coverage of relevant topics

One effective way to build domain authority is to cover your niche thoroughly. Write blog posts that are highly informative and actionable, making sure to solve the reader’s problem for good. Be the best resource on the internet about the topic you are writing about. This will show search engines that your blog post is the best on the internet and increase the chances of it ranking high. Avoid wasting time with SEO growth hacks and focus on providing value to your readers. By consistently producing high-quality content within your niche, you can build domain authority and improve your chances of ranking #1 on Google in 2023.

Write a Lot of Quality Content

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When it comes to writing blog posts that rank on Google in 2023, one key factor to keep in mind is the importance of quantity and quality. It’s not enough to simply write a few short paragraphs and expect to rank high in search results. Instead, you need to focus on creating a substantial amount of high-quality content.

The role of quantity and quality in achieving high search rankings

Research has shown that longer content tends to rank better in search engines. In fact, a study found that the average first page result on Google contains around 1447 words. So, aim to make your blog posts at least 1800 words long to improve your chances of ranking higher.

But it’s not just about quantity. Quality is equally important. Google prioritizes content that provides value and answers the searcher’s query effectively. So, make sure your blog posts are well-researched, well-written, and provide valuable insights or solutions to your target audience.

In addition, optimizing your content for target keywords can also boost your rankings. This includes strategically incorporating relevant terms throughout your blog post to indicate its relevance to search queries.

By focusing on both quantity and quality, you can increase your chances of ranking higher on Google and attracting more organic traffic to your blog. So, invest time and effort into creating valuable and comprehensive content that meets the needs of your target audience.

Write the Best Post on the Internet

When it comes to writing a blog post that ranks high on Google in 2023, it’s important to focus on providing the best and most valuable content for your audience. By following a few key strategies, you can create a blog post that stands out from the competition and captures the attention of both readers and search engines.

Analyzing top-ranking blog posts to provide better content

Before you start writing, take the time to analyze the top-ranking blog posts for your chosen topic. Look at their structure, word count, and the depth of information they provide. Use this analysis as a guide to identify ways to improve upon existing content and offer a more comprehensive resource for readers.

Strategies for creating the most informative and comprehensive blog post on a given topic

To create a blog post that ranks high on Google, focus on these strategies:

  • Conduct thorough research on your topic to gather all relevant information.
  • Organize your content in a logical and easy-to-read format, using headings, subheadings, and bullet points.
  • Include relevant visuals such as images, infographics, or videos to enhance the reader’s understanding.
  • Incorporate external links to authoritative sources that support your claims and provide additional value.
  • Use specific keywords related to your topic throughout your content, including in headings, meta tags, and within the body of your text.
  • Optimize your post for mobile devices, as a significant portion of internet users access content through their smartphones.
  • Promote your post through social media channels to generate more visibility and engagement.

By implementing these strategies, you can increase your chances of writing a blog post that not only ranks high on Google but also provides valuable information that resonates with your target audience.

Improve Meta Title and Description

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One way to increase your chances of ranking high on Google is by optimizing your meta title and description. These elements are displayed in search results and can greatly impact click-through rates. Make sure to include relevant keywords and entice readers with a compelling description that highlights the value they’ll get from clicking on your page.

Tips for optimizing meta elements to attract more clicks from search results

  • Keep your meta title between 55-60 characters and your meta description between 155-165 characters.
  • Use action-oriented language and include keywords that accurately represent the content of your page.
  • Make sure the meta description tells readers what they can expect to find on your page, enticing them to click.
  • Experiment with different variations of your meta title and description to see what performs best.


Optimizing your meta elements is a crucial step in improving your click-through rates from Google search results. By crafting compelling titles and descriptions, you can attract more visitors to your website, ultimately helping you rank higher on Google in 2023.

Andrew Lim
Andrew Lim

Javier is a graduate of the University of Dublin. He has been in the digital marketing space for over decade and has worked with E-commerce & digital space. He is currently in charge of blog editor at writertag.com and is passionate about creating software review that create value for user.

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